Creating an engaging marketing video is just the first step. To ensure your video reaches the widest audience possible, it's essential to choose the right platforms for distribution. In 2023, there is a multitude of platforms available, each with its unique features and audience demographics. Here are the 10 best platforms to consider when posting your marketing video for maximum reach.
YouTube: As the second-largest search engine after Google, YouTube is a must-have platform for any marketing video. With over two billion monthly active users, YouTube provides a vast audience and robust search capabilities. Optimize your video with relevant keywords, catchy titles, and compelling thumbnails to enhance discoverability.
Facebook: With nearly 3 billion active users, Facebook offers immense potential for video marketing. Its sophisticated ad targeting options allow you to reach specific audience segments based on demographics, interests, and behaviors. Leverage Facebook's autoplay feature, create engaging captions, and utilize live video to capture attention.
Instagram: As a visually-focused platform, Instagram is ideal for showcasing eye-catching marketing videos. With one billion monthly active users, it offers excellent engagement opportunities. Use Instagram Stories, IGTV, and Instagram Reels to share your videos in different formats and take advantage of relevant hashtags and interactive features.
LinkedIn: If your target audience consists of professionals and B2B clients, LinkedIn is the go-to platform. With over 700 million users, LinkedIn provides a prime environment for sharing thought leadership and industry-related videos. Focus on educational content, company updates, and behind-the-scenes footage to connect with your LinkedIn audience effectively.
TikTok: TikTok's explosive growth has made it a prominent platform for video content. With its highly engaged user base, especially among younger demographics, TikTok offers a unique opportunity for creative and viral marketing videos. Experiment with short, attention-grabbing videos and leverage popular trends and challenges to maximize reach.
Twitter: Known for its real-time updates and viral content, Twitter is an excellent platform for sharing marketing videos that spark conversations. With 330 million monthly active users, Twitter allows you to tap into trending topics, participate in relevant discussions, and utilize hashtags to extend the reach of your video content.
Snapchat: If your target audience skews towards a younger demographic, Snapchat is worth considering. With over 400 million monthly active users, Snapchat offers various advertising options, including Snap Ads and Sponsored Lenses. Create visually engaging videos that align with the platform's fun and interactive nature.
Pinterest: While primarily known for visual inspiration and ideas, Pinterest has evolved into a platform where video content thrives. With 400 million monthly active users, Pinterest allows you to showcase your marketing videos in a visually appealing manner. Focus on creating educational, DIY, or product-focused videos that resonate with Pinterest's user base.
Vimeo: If you're looking for a more professional and high-quality video hosting platform, Vimeo is an excellent choice. While it has a smaller user base compared to YouTube, Vimeo is known for its video quality and customization options. Use Vimeo to embed videos on your website, share password-protected content, or collaborate with other creators.
Your Website/Blog: Don't overlook the power of hosting your video directly on your website or blog. By embedding your marketing video on your site, you have control over the user experience, branding, and the ability to drive traffic to other relevant content or calls-to-action. Optimize your website for video playback, implement SEO strategies, and consider adding share buttons to encourage social sharing.
Remember, the success of your marketing video relies on selecting the right platforms that align with your target audience and marketing goals. By strategically leveraging these 10 platforms, you can maximize the reach of your videos.