Product videos & demonstrations

Product demonstrations are a distinct discipline. The audience needs to see both the presenter and exactly what is happening on screen, frame-accurate to what is being said — which makes them more technically demanding than a standard interview.

I filmed a Gemini Enterprise demonstration for Google at their Mexico City offices. A presenter walked through the software live, and I shot it on a two-camera setup — a wider primary frame and a tighter secondary — while running a synchronised screen recording in parallel. The finished video cuts cleanly between the presenter and the on-screen action, with all three sources frame-accurate to the spoken delivery. Coordinating that in real time, so the edit can land on the exact moment a feature appears on screen, is the core problem these shoots turn on. The same discipline applies to physical products. For PROOF Hard Ice Cream I filmed a presenter-led product piece in a retail setting, combining on-camera delivery with close, appetising product detail. I have also produced product and demonstration videos for Saint-Gobain, Cefla, Brain Corp, and Pixellot — covering manufactured products, medical and dental technology, hardware, and software across factory, showroom, office, and retail environments.

My setup is a RED Komodo 6K as A-camera with a Blackmagic Pocket Cinema Camera 4K as B-camera, Zeiss Standard Speed primes, a Sennheiser MKH-416 shotgun and Sanken COS-11 lavalier for clean dialogue, and a full owned lighting package — with screen capture configured to match the camera frame rate so picture and screen stay locked in the edit. First cuts arrive within 24 to 48 hours of wrap. Two revision rounds are included, and each revised cut is delivered within 24 hours of your feedback.