Product videos & demonstrations

Product demonstrations are a distinct discipline. The audience needs to see both the presenter and exactly what is happening on screen, frame-accurate to what is being said — which makes them more technically demanding than a standard interview.

I filmed a Gemini Enterprise demonstration for Google at their Mexico City offices. A presenter walked through the software live, and I shot it on a two-camera setup — a wider primary frame and a tighter secondary — while running a synchronised screen recording in parallel. The finished video cuts cleanly between the presenter and the on-screen action, with all three sources frame-accurate to the spoken delivery. Coordinating that in real time, so the edit can land on the exact moment a feature appears on screen, is the core problem these shoots turn on. The same discipline applies to physical products. For PROOF Hard Ice Cream I filmed a presenter-led product piece in a retail setting, combining on-camera delivery with close, appetising product detail. I have also produced product and demonstration videos for Saint-Gobain, Brain Corp, and Pixellot — covering manufactured products, hardware, and software across factory, warehouse, office, and retail environments.

My setup is a RED Komodo 6K as A-camera with a Blackmagic Pocket Cinema Camera 4K as B-camera, Zeiss Standard Speed primes, a Sennheiser MKH-416 shotgun and Sanken COS-11 lavalier for clean dialogue, and a full owned lighting package — with screen capture configured to match the camera frame rate so picture and screen stay locked in the edit. First cuts arrive within 24 to 48 hours of wrap; the final corrected video follows within 24 hours of your feedback.